Design systems 101

The business case for design systems.
Efficiency of Scale

Design systems build scalable products from global standards

Infrastructure

A V-team comprised of designers, developers and project management. This team is tasked with centralizing, prioritizing and executing features that align to the goals of the system.

Governance

These features are then governed by a series of reusable standards and patterns that can be applied to any project within the system,

People

Finally, these features are supported by the infrastructure of the system as they become documented in relevant touchpoints, such as a “living” styleguide to keep design/development in constant alignment.

A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications.

Will Fanguy, Invision

>70

%

of enterprise companies utilize a design system

Strategize, Align, Profit.

Design systems are good business

Below are some of the most direct ways design systems can drive business value.

Build brand trust

Improve risk management

Lower costs

Easier vendor handoff

Align goals and teams

Establish new baselines

75

%

reduction, design time

33

%

reduction, development time

3

X

faster time to market

301

%

ROI

Styleguides ≠ Design systems

The difference between styleguides and a design system

Styleguide-based products

Styleguides are built at a point in time in a projects’ lifecycle. After that point, as the product (our global website) scales, the styleguide becomes outdated.

This is called technical debt and it is what slows development timelines and prevents innovation.

Design system-based products

As the product grows, the design system is updated on an ongoing basis. Once the design system has been initially created, it’s volume follows development.

This drastically reduces technical debt and as a result, saves time, money, and enables large-scale innovation.

Case Studies

Why we need a design system

With each project, we waste valuable time planning, designing, building from scratch and it is not even paying off on the back-end when we look to scale. consider the painpoints

Duplication of efforts

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Increased design debt

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Duplication of efforts

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Increased design debt

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Indicators of Success

How to measure a system’s value

The scope of things we can measure as a result of implementing a design system is very broad — ranging from customer sentiment to internal workflow metrics and time to market.

Quantitative

Qualitative

A design system isn't a project. It's a product serving products.

Nathan Curtis, EightShapes

Here’s the simple truth: you can’t innovate on products without first innovating the way you build them.

Alex Schleifer, Airbnb